In order for any good or service to attract and retain any existing or potential customers, it must be differentiated in terms of the brand in order to ensure that it stands out among the many. People have different tastes and preferences and this make them look for different goods and services. Houses for sale should therefore be differentiated from the rest as this is the only way that they can attract potential buyers to acquire them. In the recent time, there has been increased demand for houses with different facilities and amenities. Such facilities and amenities should be different from the rest in the market in order for the houses to get competitive edge and get clients.
For instance, the houses should be served and connected to the wide, local and international network. Many houses do not have such facilities and if the entrepreneur fixes the internet, it will give the houses a run for its money. In many cases many people will have to live their houses to go and seek for the internet outside the premises or incur an extra cost in terms of buying internet bundles or connecting their computers to the internet at their own peril. An entrepreneur who fixes such facilities in the houses will have a competitive advantage in that all the clients will be looking for the houses. Another aspect is the provision of well lit balcony that can be used for reading newspaper or watching the surrounding vicinity.
Many houses do not have such facilities and indeed they are not well lit. Many just have one or two windows which are not enough for the houses. A balcony which can light up the house will be key in terms of attracting the clients and further retaining them in the houses as many people do not like shifting from one house to another. They like being in one house permanently and if they change it should not be that often as this will put their credibility to test.
Moreover, the house should be connected to a reliable source of water that can be used consistently. Many houses have problems of water and in order to ensure that this problem does not occur in these houses a borehole can be drilled near the vicinity and a permanent tank constructed to store the piped water. This will guarantee consistent flow of water into the sinks and other facilities in the houses such as bathrooms and toilets and this will ensure that the houses are on demand continuously. In the recent past, there has been an emergence of rational clients who are aware of their rights and a simple violation of such rights will mean loss of such customers. This may cast aspersions on the credibility and reliability of the houses and eventually the entrepreneur may lose the business to the competitors. Water is essential for life and people are well aware that this is not a privilege but an entitlement and/or a right to which they are entitled to.